We were invited to create an in store experience to promote the £5 discount Debenhams was offering on celebrity fragrances.
The answer came to us like a thousand flashbulbs on the red carpet, and for one fortnight only, we gave Debenhams fragrance shoppers the full VIP treatment.
The range of celebrity perfumes on offer had their very own minders (in true Hollywood style) and every time a purchase was made, we took the shopper into our VIP area.
The lucky ladies got snapped by our OK! Magazine paparazzi, before being whisked into a decadent area of glitz, live music and cocktails. Needless to say, it didn’t take long for the VIP area to reach full capacity.